We saw a big gap in the Mumbai restaurant industry – where’s the Mexican food? In a city saturated with conceptual and casual restaurants, not one did justice to the easy take-away Mexican cuisine. GRANOS is here to inspire this industry with a true Mexican menu, adapted to attract the Indian palate. Using fresh and colourful graphics, we created the brand of GRANOS with it’s own distinct visual language. Keeping with our #FoodThatUnites, we want to make sure GRANOS is always bringing people together from Mumbai to Mexico City.
Granos is Spanish for grains—a quintessential part of both Mexican and Indian cuisines. GRANOS as a restaurant aims to adapt and introduce vibrant Mexican flavours to Indian tastebuds.
The GRANOS logo is dynamic and fun. It doesn’t change itself but it changes clothes. Just like its mood-shifting colours that remain cohesive, customers can always expect perfection in the balance of Mexican and Indian flavours at Granos.
Creative Direction: Jamie Kao & Mohini Khadaria
Art Direction & Design: Jamie Kao
Copywriting: Mohini Khadaria
Logotype: Mohini Khadaria
Illustrations: Stanley Chung
Photographs: Online via Unsplash
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